Video has emerged as the preferred form of content on social media platforms. A look at the content performance of the different platforms will reveal that video content gets the maximum likes and shares. The search engines also prefer video content and give pages with video content a better SERP. In such a situation, individuals and brands are keen to leverage the power of video.

To perfect the video creation, one needs to use the appropriate tools. There are hundreds of video editing tools in the market today, and making the right pick is a tough task. InVideo is one of the most highly discussed video editing tools. In this article, we will evaluate the tool in detail and walk you through the review.

Understanding InVideo

InVideo is a cloud-based video editor that lets you use thousands of pre-configured templates. You can upload your raw footage and convert that into polished video in no time. Moreover, the tool is extremely intuitive, and the learning curve is smooth even for novice editors. As this is a web-based tool, the changes that you make to the video are saved in real-time. That way, you can work on editing a video from multiple devices. InVideo also facilitates collaborative video creation, making it a perfect choice for small businesses.

Features of InVideo

InVideo is a dynamic tool that comes loaded with features. Here is a look at the most important functionalities of this tool.

• InVideo has an intelligent video assistant that automatically evaluates your video for animation speed, text alignment, color choice, and other design parameters. It then recommends improvement opportunities and helps you improve the quality of the edited content.
• The tool has a built-in text-to-speech feature that helps you create explainer content. This is an excellent option for converting conventional articles into engaging videos.
• InVideo has an active Facebook community and a 24X7 chat support service. That way, you will find support if you get stuck at any point in your editing journey.

Creating Videos with InVideo

Editing your videos with the InVideo online video editor is a simple task and does not demand prior editing experience.

• You sign up for the tool and log in with your credentials. You will be asked to choose a video category and the aspect ratio. InVideo allows you to edit content in a square, wide and vertical format with aspect ratios of 1:1, 16:9, and 9:16, respectively.
• The first video category that you can choose is the pre-made templates. Here, you have access to over 4000 templates that are neatly organized. You can use the search button to type in your demand and find the right fit.
• The second category is the text to the video frame. Here, you can paste textual content or the URL to a blog. InVideo automatically makes high-quality videos from this. This option is ideal for situations where you have a video to complement a blog or news item.
• The Blank Canvas is the third category of video making and is recommended for experienced editors. Choosing this option will take you to InVideo’s standard editing interface. The left side of the editing interface will have an array of tools and resources. You will find the preview button, timeline, and other options on your screen.
• Irrespective of the template that you choose, InVideo lets you trim your clips, shuffle them, and play the video. There are multiple layers for adding music, voiceovers, and video effects. These give a unique touch to your videos and help to set them apart.
• Post every stage of video creation, you can monitor the changes from the preview button at the center of your screen. This gives you a detailed insight into the video creation, and you can revert changes at any step.
• InVideo has the upload button on the top left corner that you can use to add your images, video clips, and music files. The drag-and-drop interface makes it easy for you to add these elements to your timeline. You can spruce it up with text overlays, stickers, and graphics.
• InVideo also gives you access to millions of stock clips and transitions. These let you express your creativity and convey ideas in a befitting manner.
• Once you are satisfied with the video edit, you can click on the download and share button. Depending on the intended use of the video, take a call on the output resolution. The rendering and export speed of InVideo will depend on the bandwidth of your internet connection.

Pricing of InVideo

Unlike most other editing tools that offer free trials, InVideo has a free plan without any time limit. As long as you have an account on the website, you can create unlimited free videos that are up to 15 minutes long. While you can access all the templates and library files, the free version restricts the video quality to standard definition. Such videos will also have the InVideo watermark.

To improve the quality and do away with the watermark, you must upgrade to paid plans starting at $15 per month. This Business plan gives you access to 10 iStock media files and lets you export 60 HD videos every month. You also get a commercial license on the videos edited with this plan. Thus, this is an ideal choice for businesses that are venturing into video marketing.

For larger businesses, the Unlimited plan of InVideo is the best fit. This is available for $30 a month and lets you export unlimited HD videos. It also offers 120 iStock media files in addition to all the features of the previous version. You can use a 14-day free trial of the Business or Unlimited plan, before making a purchase. That way, you can thoroughly test the features and ensure that InVideo is indeed worth your money.

Closing Thoughts

A careful introspection of InVideo reveals that it is a perfect fit for enthusiastic editors. The tool is extremely versatile and can help you create all types of video content. With such a video editor, the digital divide will lessen, and smaller businesses will have equal opportunities of competing with established firms.

(This article is sponsored for exposure to relevant audience by InVideo)